Work experience

Over the past 16 years, I’ve worked with startups (B2C and B2B) across e-learning, climate-tech, quality assurance, communication, and digital healthcare—helping them achieve goals that matter to both the business and the people they serve.
I’ve led the development of design principles, direction, and strategy from the ground up, and shaped meaningful experiences informed by user insights and business objectives.
Contributing to bold initiatives that aim to make a meaningful difference in the world excites me the most. 💌
Currently am at eAgronom, helping make sustainability both worthwhile and achievable for farmers.

Personal

Outside of work, I enjoy creative outlets like writing, illustration, and music. I’m passionate about literature, especially in science, psychology, philosophy, and some fiction.
Making connections between the abstract and the tangible fascinates me. Understanding why humans and other living things and the world around us are the way they are—and how they work—is at the core of my curiosity.
I strive to bring this broad, interdisciplinary perspective into my work to develop thoughtful and innovative solutions.
EXPERIENCE

Senior Product Designer - eAgronom
April 2024-Present

Lead Product Designer - Speakly
May 2020-Oct 2023

Product Designer - Speakly
Aug 2018-May 2020

Product Designer - Testlio
Nov 2015-Jun 2018

Product Manager & Designer - Testlio
Jul 2017-Nov 2017

UX/UI Designer - Motive Digital Studio
Jan 2014-Oct 2015

UX/UI Designer - Sentab
Aug 2013-Jan 2014

Graphic and Web Designer - Kaho Design
Aug 2010-Nov 2013

EDUCATION

Human-Computer Interaction - Tallinn University
2015-2016

Bachelor’s Degree, Business Information Technology - Tallinn University of Technology
2011-2014

CERTIFICATIONS

Design for a Better World with Don Norman - The Interaction Design Foundation
Issued October 2023 | ID: 161380-2023-966234

Emotional Design — How to Make Products People Love - The Interaction Design Foundation
Issued December 2023 | ID: 161380-2023-966294

EXPERTISE IN

focused and guided learning
goal setting/achievement
building a habit
emotional design
readability, legibility, comprehension
feedback systems
engagement
conversion

data visualization (for fast decision-making)
data input for efficiency/speed
process automation
information hierarchy
usability
accessibility
inclusive design

BOOKS RECENTLY ENJOYED

Design For Kids: Digital Products for Playing and Learning
Debra Levin Gelman

An Immense World: How Animal Senses Reveal the Hidden Realms Around Us
Ed Yong

See No Stranger: A Memoir and Manifesto of Revolutionary Love
Valarie Kaur

Behave: The Biology of Humans at Our Best and Worst
Robert M. Sapolsky

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities,  Economies, and Companies
Geoffrey B. West

The Culture Code: The Secrets of Highly Successful Groups
Daniel Coyle

The Order of Time
Carlo Rovelli

Utopia for Realists: How We Can Build the Ideal World
Rutger Bergman

Remember: The Science of Memory and the Art of Forgetting
Lisa Genova

Let's collaborate!

Write me at elinakapanen@gmail.com