Elina Kapanen
I am a Senior Product Designer with 14+ years of experience and am led by empathy, scientific curiosity, and the impact that great UX has on people’s lives and the business.
I've helped startups (B2C, B2B) in industries like e-learning, QA, communication, and digital healthcare, building design principles and direction from the ground up and improving the experience through user insights and business needs.
In my spare time, I like to experiment with creative outlets like writing, illustration, and music, and enjoy reading about the world, humans, and their behavior in depth.
I'm most excited to contribute with my work to bold initiatives that have a meaningful influence on the world. 
EXPERIENCE
Senior Product Designer - eAgronom
April 2024-Present
Lead Product Designer - Speakly
May 2020-Oct 2023
Product Designer - Speakly
Aug 2018-May 2020
Product Designer - Testlio
Nov 2015-Jun 2018
Product Manager & Designer - Testlio
Jul 2017-Nov 2017
UX/UI Designer - Motive Digital Studio
Jan 2014-Oct 2015
UX/UI Designer - Sentab
Aug 2013-Jan 2014
Graphic and Web Designer - Kaho Design
Aug 2010-Nov 2013
EDUCATION
Human-Computer Interaction - Tallinn University
2015-2016
Bachelor’s Degree, Business Information Technology - Tallinn University of Technology
2011-2014
CERTIFICATIONS
Design for a Better World with Don Norman - The Interaction Design Foundation
Issued October 2023 | ID: 161380-2023-966234
Emotional Design — How to Make Products People Love - The Interaction Design Foundation
Issued December 2023 | ID: 161380-2023-966294
EXPERTISE IN
focused and guided learning
goal setting/achievement
building a habit
emotional design
readability, legibility, comprehension
feedback systems
engagement
conversion
data visualization (for fast decision-making)
data input for efficiency/speed
process automation
information hierarchy
usability
accessibility
inclusive design
BOOKS RECENTLY ENJOYED
Design For Kids: Digital Products for Playing and Learning
Debra Levin Gelman
An Immense World: How Animal Senses Reveal the Hidden Realms Around Us
Ed Yong
See No Stranger: A Memoir and Manifesto of Revolutionary Love
Valarie Kaur
Behave: The Biology of Humans at Our Best and Worst
Robert M. Sapolsky
Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies
Geoffrey B. West
The Culture Code: The Secrets of Highly Successful Groups
Daniel Coyle
The Order of Time
Carlo Rovelli
Utopia for Realists: How We Can Build the Ideal World
Rutger Bergman
Remember: The Science of Memory and the Art of Forgetting
Lisa Genova
Let's collaborate!
Write me at elinakapanen@gmail.com